EXPERIENTIAL
The Ultimate Clubhouse | Lexus | Monterey Car Week
Czarnowski Collective
For the second annual Lexus “The Ultimate Clubhouse” during Monterey Car Week, I was honored to design the visual identity and graphic experience for this elevated Lexus destination.
I developed the custom “The Ultimate Clubhouse” logo along with environmental graphics, signage, hospitality details, and branded guest touchpoints throughout the space. The goal was to create a visual language that felt distinctly Lexus while embracing the relaxed sophistication of a classic clubhouse.
The design direction combined deep charcoal, rich greens, warm wood tones, and refined typography to create a sophisticated and cohesive atmosphere. Large scale environmental graphics helped define the space, while editorial photography and carefully considered details brought a sense of luxury and warmth to the guest experience.
Experience
The visual identity extended across every touchpoint, including menus, napkins, matchbooks, gift bags, stationery, shuttle signage, directional graphics, cocktail glassware, and other hospitality details.
The space also featured dedicated visual moments for the Lexus lineup, creating a cohesive connection between the vehicles and the overall experience.
Outcome
The result was an immersive Lexus environment where the brand came to life through architecture, graphics, hospitality, and thoughtful details, creating a refined and memorable experience for guests throughout Monterey Car Week.
Role: Art Direction, Environmental Graphic Design, Visual Identity Development, Experiential Design, Hospitality Design
Lexus Discover Your Energy
Czarnowski Collective
For the Lexus Discover Your Energy traveling experience, I developed the visual identity and environmental graphics for an interactive activation designed to connect guests with the Lexus electrified vehicle lineup.The challenge was to translate the abstract idea of energy into a visual language that felt distinctly Lexus. The experience needed to be modern, refined, and rooted in innovation while creating a meaningful connection between guests and the brand.
I created a graphic system that balanced a calm, zen inspired aesthetic with expressive color gradients representing each unique energy profile. Rather than relying on bold, high intensity visuals, I focused on creating an environment that felt clean, sophisticated, and immersive. Soft gradients became the foundation of the visual language, allowing each energy type to have its own personality while maintaining a cohesive identity throughout the experience.
Minimal typography, vehicle linework, and thoughtfully restrained compositions reinforced the premium Lexus aesthetic, while the evolving color palette visually expressed movement, individuality, and innovation. Every graphic element was designed to support the digital experience and create a seamless journey from the physical environment to the interactive activation.
Experience
Guests explored a custom digital activation that identified their personal energy and matched it with a Lexus EV that reflected their personality. They could then capture an energetic selfie and share their personalized Lexus energy on social media, extending the experience beyond the event itself.
Outcome
The activation transformed a complex brand story into an engaging, personalized experience that traveled across four cities. Through environmental graphics, digital storytelling, and interactive technology, the experience created a memorable introduction to the Lexus electrified lineup while maintaining a cohesive visual identity from start to finish.
Role: Art Direction, Environmental Graphic Design, Visual Identity Development
Lexus Cherry Blossom | Pink Tie Party
Czarnowski Collective
For the Lexus Cherry Blossom & Pink Tie Party celebration, I designed a custom vehicle wrap that blended luxury, texture, and floral storytelling. The wrap was developed using a three-layer production approach to create a dimensional, 3D embossed effect paired with a high-gloss overlay that enhanced the cherry blossom elements. By layering finishes and textures, the design achieved depth, movement, and a premium visual impact, transforming the vehicle into an immersive centerpiece that reflected both the elegance of Lexus and the celebratory spirit of the event. Videos shared by Lexus social media team.
Role: Senior Graphic Designer
KHomicon
Kimley-Horn and Associates, Inc.
The 2020 Kick-Off event for Kimley-Horn was known as KHomicon. The entire California region comes together once a year to review past accomplishments as well as goals for the coming year. There are over 500 in attendance for this 2-day event. I had the pleasure of creating: Stage Displays, Swag bags, Pins, Stickers, Posters, and so much more.
Role: Creative Direction & Graphic Designer
