EXPERIENTIAL
2026 National Dealer Meeting | Toyota
Czarnowski Collective
For the 2026 Toyota National Dealer Meeting, my team and I developed the overall design concept for the transformation of a 300,000 sq. ft. raw convention center into an immersive “Roadtrip” experience. Inspired by the idea of hitting the open road and discovering new destinations, the experience featured 12 distinct regions, each highlighting and celebrating a specific location within its region. The creative concept created a cohesive visual journey throughout the venue while allowing each destination to have its own distinct personality and sense of place.
Experience
We translated the overall concept into a range of physical brand touchpoints throughout the experience, including large-format environmental graphics, signage, and branded giveaways. Working across a massive physical footprint, the design needed to communicate clearly at scale while creating an engaging and cohesive experience for thousands of Toyota dealers and guests moving throughout the space.
Outcome
The result was a complete transformation of a raw convention center into an immersive Toyota destination, using large-scale visual storytelling, regional experiences, and branded details to create a memorable environment for more than 5,000 attendees.
Role: Overall design concept, visual concept development, large-format environmental graphics, signage, branded giveaways, presentation design, and creative collaboration across multiple teams.
The Ultimate Clubhouse | Lexus | Monterey Car Week
Czarnowski Collective
For the second annual Lexus “The Ultimate Clubhouse” during Monterey Car Week, I developed the visual identity and graphic experience for this elevated Lexus destination.
I created the custom “The Ultimate Clubhouse” logo along with environmental graphics, signage, hospitality details, and branded guest touchpoints throughout the space. The creative direction balanced the relaxed sophistication of a classic clubhouse with the refined aesthetic of Lexus.
Experience
The visual identity extended across every touchpoint, including menus, napkins, matchbooks, gift bags, stationery, shuttle signage, directional graphics, cocktail glassware, and other hospitality details.
The space also featured dedicated visual moments for the Lexus lineup, creating a cohesive connection between the vehicles and the overall experience.
Outcome
The result was an immersive Lexus environment where the brand came to life through architecture, graphics, hospitality, and thoughtful details, creating a refined and memorable experience for guests throughout Monterey Car Week.
Role: Art direction, visual concept development, environmental graphics, presentation design, and creative collaboration across 2D, 3D, production, and experiential teams.
Lexus Discover Your Energy
Czarnowski Collective
For the Lexus Discover Your Energy traveling experience, I developed the visual identity and environmental graphics for an interactive activation designed to connect guests with the Lexus electrified vehicle lineup.The challenge was to translate the abstract idea of energy into a visual language that felt distinctly Lexus. The experience needed to be modern, refined, and rooted in innovation while creating a meaningful connection between guests and the brand.
I created a graphic system that balanced a calm, zen inspired aesthetic with expressive color gradients representing each unique energy profile. Rather than relying on bold, high intensity visuals, I focused on creating an environment that felt clean, sophisticated, and immersive. Soft gradients became the foundation of the visual language, allowing each energy type to have its own personality while maintaining a cohesive identity throughout the experience.
Minimal typography, vehicle linework, and thoughtfully restrained compositions reinforced the premium Lexus aesthetic, while the evolving color palette visually expressed movement, individuality, and innovation. Every graphic element was designed to support the digital experience and create a seamless journey from the physical environment to the interactive activation.
Experience
Guests explored a custom digital activation that identified their personal energy and matched it with a Lexus EV that reflected their personality. They could then capture an energetic selfie and share their personalized Lexus energy on social media, extending the experience beyond the event itself.
Outcome
The activation transformed a complex brand story into an engaging, personalized experience that traveled across four cities. Through environmental graphics, digital storytelling, and interactive technology, the experience created a memorable introduction to the Lexus electrified lineup while maintaining a cohesive visual identity from start to finish.
Role: Art direction, visual concept development, environmental graphics, presentation design, and creative collaboration across 2D, 3D, production, and experiential teams.
Lexus Cherry Blossom | Pink Tie Party
Czarnowski Collective
For the Lexus Cherry Blossom & Pink Tie Party celebration, I designed a custom vehicle wrap that blended luxury, texture, and floral storytelling. The wrap was developed using a three-layer production approach to create a dimensional, 3D embossed effect paired with a high-gloss overlay that enhanced the cherry blossom elements. By layering finishes and textures, the design achieved depth, movement, and a premium visual impact, transforming the vehicle into an immersive centerpiece that reflected both the elegance of Lexus and the celebratory spirit of the event. Videos shared by Lexus social media team.
Role: Art direction, visual concept development, environmental graphics, presentation design, and creative collaboration across 2D, 3D, production, and experiential teams.
KHomicon
Kimley-Horn and Associates, Inc.
The 2020 Kick-Off event for Kimley-Horn was known as KHomicon. The entire California region comes together once a year to review past accomplishments as well as goals for the coming year. There are over 500 in attendance for this 2-day event. I had the pleasure of creating: Stage Displays, Swag bags, Pins, Stickers, Posters, and so much more.
Role: Creative Direction & Graphic Designer
